20 great examples of higher ed ads on LinkedIn-Part II

LinkedIn is emerging as a powerful platform for higher education marketers to connect with alumni, employers, and prospective students to promote their institutions.

And a lot of it is happening under the radar, being shown to targetted audiences rather than the general public.

LinkedIn ads offer universities and colleges unique opportunities to reach their desired audience effectively.

Ever wonder what ads prospective students are being shown that you’re not?

There’s an easy way to see what other universities and colleges are up to on LinkedIn. The LinkedIn Ads Library, which offers transparency on LinkedIn ads and allows users to understand the types of ads that are being run on the platform.

The Ads Library provides a snapshot of the ads run by a university, but there’s limited detail; advertisers can choose to show only a portion of their ads and only certain information (e.g. targeting criteria) in the Ads Library (also for privacy and compliance with data protection regulations).

So while it can be usefjul to get basic ad insights, it’s not going to give you the competitor’s overall marketing strategy or campaign performance; but it will give you a glimpse of what other higher ed institutions are doing on LinkedIn.

Get inspired (and see what the competition is doing) with examples of 20 creative ways universities and colleges are using LinkedIn ads as part of their marketing strategy.

1. Easing university transfers : Arizona State University’s MyPath2ASU®

MyPath2ASU, a transfer admission guarantee program for students transferring to Arizona State University (ASU) from a college or university. MyPath2ASU ensures that the courses completed at the transfer institution align with ASU's requirements, and the transfer planning tool identifies the courses that directly apply to the student's ASU major.