Engage, Accelerate & Amplify
An Omni Channel Communications & Marketing Platform built for internal and external communications needs of Universities and Colleges. Engage with prospective students and alumni over email, text message, chat and personalized web experiences.
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Growth-minded communication & marketing tools
Join the dots between your different digital communications channels, and amplify their effectiveness.
Powerful features to transform your student experience
With our user-friendly CMS and digital engagement system, you can have creative, accessible, and responsive websites, packed with leading-edge technologies and strategies:
Drag-and-drop functionality
No code, no fuss. Our easy design tool puts you in the driver’s seat; build stunning emails and landing pages with our WYSIWYG tool.
Responsive email templates
Create mobile-responsive emails in minutes with our simple editor tool. Or, choose from one of our pre-built templates.
Drag-and-drop segmentation
Reach the right people using our drag-and-drop segment builder. Create simple or sophisticated segments that help you boost your conversions.
Email marketing
Build your email campaigns quickly. Communicate with potential students, your alumni community and University staffon their terms, from newsletters to conversion focused emails.
SMS Text Messages
More than just a channel for updates, SMS is fast, direct, and global. Cut through the noise and reach potential students wherever they are.
Website
Know who’s browsing your website and encourage them to connect. Drive more inquiries with targeted campaigns.
Design automated workflows
Use our intuitive automation tool to build your lifecycle marketing programs. Or, if you need a hand, use one of our free, pre-built programs designed for Higher Education.
Trigger campaigns
Automate messages off the back of how a potential student is interacting with your University or College. Remind them about campus visits, onboard them before they arrive on-campus.
Automatically Optimize and adapt
Surface key insights across your programs to help you identify which are most successful. Easily analyze the effectiveness of all your marketing automation programs without endless hours of number crunching.
A/B and multi-variant testing
Improve performance by testing content your users prefer. Plus, judge what works best in your website, email or through other channels.
Advanced personalization
Use data to personalize and tailor content for website content, email campaigns and landing pages. Wow recipients with unique messages that resonate.
Website tracking
Know who’s browsing your website and connect to them in a very personal way. Drive more engagement and conversion with targeted call to action content.
Campaign reporting
Unlock the headlines from your cross-channel campaigns and take your marketing meetings by storm. Report on the metrics that matter to you.
ROI Reporting
Understand the value of your marketing. Track your users’ journeys after they click through from your campaigns to your website.
Customer insights
From website behavior, social media engagement to email activity ; tailor the perfect message, every time.
CRM Integration
Integrate with your CRM solution to sync your student recruitment data to create extra-compelling campaigns.
Data migration
Onboard to with us seamlessly. We can migrate your existing contact lists, segments, templates, and more.
Social media & PPC integration
Link your web, email, PPC and social media strategies and see engagement and conversion trends across all your channels.
Schedule a live demo
We’d be delighted to demo the platform, focusing on your specific needs to show you how Terminalfour can transform your organization.