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As the world's eyes fell on Glasgow last month for the COP26 summit, we look at how universities tapped into the conversation around environmental issues to promote faculties, boost engagement and capture the attention of eco-savvy future students.

20 great examples of institutions who shone a spotlight on climate through COP26

16 Dec, 2021

In the UK there is an enrollment period called “Clearing” which is where Universities can offer unfilled places prior to commencement. No matter where you are in the world, it’s worth checking out, as the period is ripe with innovative digital marketing ideas.

Digital marketing innovations from the UK’s “clearing” enrollment period

22 Oct, 2021

This week we round up the best tools for measuring conversion success to help optimize higher education websites for student recruitment. We focused on tools that can be quickly deployed, regardless of your content management system, to improve conversation.

Top 10 website conversion rate optimization tools

14 Oct, 2021

In this five minute read, we’re covering everything that can impact HigherEd marketing, from audio app Clubhouse opening up to the masses, improved YouTube search functionality, new ad opportunities across social platforms and how Pinterest revenue is thriving despite a falloff in user numbers.

The social network changes and new features that could influence your strategies

22 Sep, 2021

With in-person graduation ceremonies off the cards for many around the world, we look at how one Scottish university has developed an innovative way of shining a light on student success whiling highlighting their wonderful city.

A University's city wide marketing takeover, to celebrate student success

30 Aug, 2021

Categories

It has had millions worldwide gripped for weeks – as it will do again later this month during the Paralympic Games – and many universities have adopted clever digital ways to tap into the excitement around the Tokyo Olympics 2020 and elevate college profiles.

How universities used the Olympic and Paralympic Games to raise their profile

17 Aug, 2021

Last year, many students struggled with excessive online learning, but demand is emerging for hybrid on-campus and online models. This week we delve into how universities can differentiate their offerings using co-location services such as WeWork, and deliver engaging recruitment campaigns.

Hybrid co-location learning and the new marketing opportunity

22 Jul, 2021

Prospective students are making decisions well in advance of a campus visit or open day. How some universities are using photography on their website and in digital marketing is undoubtedly changing. This week we take a look at how institutions are taking photography to the next level.

Great website photography that recreates the campus atmosphere

15 Jul, 2021

Featured

With 2021 going down in history as the year where the higher education sector super-charged all things digital, the developments in social media were also something to behold. This week we round up the recent social media developments you need to know about covering everything from the Metaverse to

Social Media Roundup - January 2022

10 Jan, 2022

As the world's eyes fell on Glasgow last month for the COP26 summit, we look at how universities tapped into the conversation around environmental issues to promote faculties, boost engagement and capture the attention of eco-savvy future students.

20 great examples of institutions who shone a spotlight on climate through COP26

16 Dec, 2021

In the UK there is an enrollment period called “Clearing” which is where Universities can offer unfilled places prior to commencement. No matter where you are in the world, it’s worth checking out, as the period is ripe with innovative digital marketing ideas.

Digital marketing innovations from the UK’s “clearing” enrollment period

22 Oct, 2021