Content strategy and how to personalize website content in Higher Education
With the epic ContentEd conference kicking off today, David Poteet looks at one of the hottest topics in content strategy, website personalization.
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Blog
What does the latest industry research tell us about social media in 2021?
How will the latest social media and digital marketing trends impact higher education and shape your strategies in 2021 and beyond?
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3 of the top UK Higher Education website transformation projects of 2020
We take a look at some of the UK's most inspiring Higher Education website projects of 2020. Inspiration for you, no matter where you are in the world.
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Storemaggedon: 2 key lessons for Higher Education from the retail apocalypse
What can Higher Education learn from the collapse of retail stores? Learnings from those who failed to keep pace with digital transformation and expectations.
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Making a successful business case for a bigger digital marketing budget
Making a successful business case for a bigger digital marketing budget
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How to bring the personal touch to recruitment with inspiration from Cameo
How can universities capitalize on this trend for one-to-one communications to stand out to prospective students?
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Emerging Trend: Social media teams focusing on key social platforms, not fads
Our latest research shows HigherEd social media teams focusing more on Instagram and Facebook, and avoiding new up and coming social networks
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The emerging trend: HigherEd digital teams wanting to remote work permanently
This is the first of a series of blogs that take will take a closer look at the trends uncovered in our recently launched 2020 Higher Education Survey.
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Save the date: our survey results coming soon
We are very excited to announce our 2020 survey results will be published on January 12th, 2021.
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What we learned from the 2020 Heist Awards
The Heist Awards, is a staple in the education marketing calendar, celebrating brilliance and innovation across the sector. Here's our round-up of insights
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