Supercharging engagement using university social media influencers - Part 2
The number of influencers with a university affiliation is snowballing. However, engaging with them for strategic marketing initiatives is new for Higher Ed.
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Blog
Supercharging engagement using university social media influencers - Part 1
Some students arrive on campus with thousands of followers on their social network profiles. How can you leverage their following and other micro-influencers?
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#Takeovertuesday in action at Wrexham Glyndŵr University
Continuing this month's User Generated Content theme, find out how Wrexham Glyndŵr University in the UK has taken this to the next level.
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Five social media trends your university needs to know about in 2019
University marketing teams need to keep up with the ever-changing social media landscape. Here we've compiled five key trends which are emerging in 2019.
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Raising your student recruitment game with user generated content
User generated content (UGC) can open an authentic window into daily life on campus. We look at the benefits of UGC, in particular at live events?
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The first digital assistants have landed at UK universities. Will yours be next?
Is this the beginning of a movement to support students through digital assistants or just a flash in the pan?
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LinkedIn seeks university content for new live video
LinkedIn Live has quietly launched an invite-only beta service this month. We take a look at how universities could use the new platform.
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Going viral on Facebook video: The Great Bristol Shake Off
Behind the viral video, how the University of Bristol shared a video on Facebook and got over 1 million views!
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The commuter student niche - but they are having a hard time
We take a look at how universities can improve the experience using digital technologies and attract more students from this growing demographic.
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What can 2,374 emails tell us about how universities are using email marketing?
A prospective student from the United States has analyzed 2,374 emails he received from 115 institutions. The results are fascinating!
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