Terminalfour.Blog

How Chatbots are changing Higher Education and the student experience

19 November, 2019

Chatbots are on the rise across universities. Find out how they are helping to recruit students and how you can go about implementing a Chatbot

A Spooktacular Halloween Campaigns Retrospective

7 November, 2019

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We have had our eyes peeled for spooktacular Halloween campaigns from universities across the world

How to continuously improve your university website between site re-designs

5 November, 2019

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With the average time between website redesigns being five years, how can you keep your site evolving in the meantime?

Terminalfour social media news round-up

29 October, 2019

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This month we’re reviewing social media trends, offering quick-to-read social media news guaranteed to keep you up to speed and ahead of the competition.

Five questions that will help you find the right digital marketing agency

24 October, 2019

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When it comes to digital marketing capability it can often be hard to differentiate between genuine expertise and agencies that talk a good game.

Optimizing forms - insights for designers, admissions and marketing teams

8 October, 2019

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Here we uncover the optimization techniques and considerations that can raise your form design standards and conversion outcomes.

How to market to prospective students by marketing to their parents

3 October, 2019

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How influential are parents, carers and supporters in the university decision making process? And how can institutions successfully engage with them?

How to conduct an email marketing audit at your university

1 October, 2019

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As we enter the new academic year is it time to answer some questions, by putting your email campaigns under the microscope and running an email audit.