Optimizing forms - insights for designers, admissions and marketing teams
Here we uncover the optimization techniques and considerations that can raise your form design standards and conversion outcomes.
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Blog
How to market to prospective students by marketing to their parents
How influential are parents, carers and supporters in the university decision making process? And how can institutions successfully engage with them?
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How to conduct an email marketing audit at your university
As we enter the new academic year is it time to answer some questions, by putting your email campaigns under the microscope and running an email audit.
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Is now the time for universities to adopt the video sharing platform TikTok?
How can universities get involved with the viral app that's such a hit with current and potential students?
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Write a university website design RFP that agencies will want to respond to
We've seen more than our fair share of design tenders. Find out what makes a great Request fo Proposal that will attract the best digital agencies.
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The optimum time for universities to publish content on social media platforms
What are the best times to publish content to social media networks and is there any consistency across platforms?
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The 2019 Digital Marketing and Web Survey - call to participate and win
Submissions from across the globe - there is still time to participate in the foremost digital insights report for HE, to win Amazon vouchers
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Apple rolls out contactless student IDs to 12 more universities
The Apple Wallet student ID program is coming to a further 12 further universities in the US, bringing the contactless technology to 100,000 more students
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The art and science of creating a great search experience for your university
This week we consider how to create a search experience that brings a smile and goes beyond expectations.
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What we learned from clearing 2019: Universities and the UK admissions system
We've been analyzing the trends that set this year's Clearing period apart, identifying how universities can respond.
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