How prospective students search and navigate in 2020: Website information architecture that influences decision-making
An interactive series of webinars focusing on how GDPR will impact Higher Education institutions including structure recruitment, alumni engagement, advancement and current student admin activities.
- A series of three webinars spanning 3.5 hours in total
Website search is now the key feature used by prospective students
Here are some of the things we’ll discuss:
If international students can’t visit your campus physically (especially during these days of self-isolation), can you replicate the experience online for them? How do you create a virtual campus?
If students visit your website now, do they see a big COVID-19 warning message instead of the information they want? What are you losing if that information isn’t easily accessible?
How can you ensure that a student visiting your website gets all their questions answered and gets the information they’re specifically looking for?
- Retail websites know how to make it easy to navigate a site to complete a task, drive conversions, and reduce friction, but is higher education doing the same?
In this webinar, find out:
How your website navigation influences prospects’ decision-making when interacting with your brand.
Best practices for promoting what’s important to student success.
Why your information architecture (IA) might be negatively impacting conversions and task completion.
How navigation and IA are evolving in 2020 and beyond.
Founder and CEO Terminalfour