The 5 Trends in Higher Education Website Design and Digital Marketing to Adopt or Drop in 2023
As the digital landscape continues to shift, students’ experiences with your communications, brand, and processes are crucial at every digital touchpoint. In today’s digital-first world, how do you break through the noise and allow your institution to shine?
- Duration
- 1 hour
In today’s digital-first world, how do you break through the noise and allow your institution to shine?
The pivot for higher education marketing in the last two years has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students.
As the digital landscape continues to shift, students’ experiences with your communications, brand, and processes are crucial at every digital touchpoint.
From our experience running 40 projects a year, we’ll run through the website design and digital marketing trends that are having the most positive impact and the ones that are no longer yielding results.
We'll look at:
- What’s perceived as a “good student experience” on the web
- How to create a strong connection with your institution
- Real-life examples from different universities and colleges
- How your website (and its content) are still a critical digital asset
Presenters
Piero Tintori
Founder and CEO Terminalfour
