Terminalfour Search Foundation

Course Details

Goal

This course takes you through the reporting and marketing features available in Terminalfour Search, allowing you to interpret the reports and refine and improve the search based on analytics. The training is very much "hands-on", using the live search analytics from your site. At the end of the training, attendees will have looked at the search analytics, interpreted them, and tweaked the search to improve results.

Audience

Communications and marketing professionals who need to understand search analytics, and fine-tune search results.

Content covered

• Introduction to Terminalfour Search
• The search results page
• Overview of the marketing analytics and search optimization tools
• Understanding your search
• Enhancing and optimizing your search

Course Code 

S101