Terminalfour Personalization Engine

Course Details

Goal

This training adds to the Implementer training and covers the implementation of our Personalization Engine, allowing you to show different content to different audiences, based on their location or their persona. Alternatively, this course can be taken as a module as part of the Advanced Implementer training.

Audience

Webmasters and developers. It is a prerequisite to have experience in HTML, CSS and traditional web publishing. Attendees should have completed Implementer training (formerly known as Web Developer training) or have a working knowledge of Terminalfour at that level.

Content Covered

• Understand how the Personalization Engine shows each visitor the right content
• Personalize content by visitor location
• Personalize content by audience persona
• Combine behavioral (persona) and geographical (location) targeting so that a page responds to who a visitor is and where they are
• Build Content Types that let editors manage it all without code
• Learn to test the different scenarios to see exactly what your visitors will see