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Blog Posts
The latest developments in Higher Education news
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10 things you need to know about TikTok in 2020
09 Jan 2020BlogIs your university considering experimenting with TikTok to deliver digital marketing campaigns in 2020? This week we take a hands-on look at the platform
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TikTok for Higher Education: the latest case studies and stats
04 Mar 2021BlogIn HigherEd, Tiktok's usage has matured a lot in the last 12 months. We look at the best ways to gain exposure and some great University & College case studies.
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Top five university TikTok strategies to engage and recruit students
15 Sep 2022BlogHigher education can no longer ignore the surging popularity and reach of TikTok if they want to keep their social media strategies current and on track. We look at 5 ways universities are using TikTok to their advantage.
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Top 5 examples to inspire your university activity on TikTok
10 Aug 2020BlogCreativity is thriving on TikTok and institutions are getting in on the act with more original and authentic content than ever before.
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TikTok faces a potential ban in the US and makes a move for educational content
05 Aug 2020BlogFind out what might happen next and why TikTok is making a move for microlearning.
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Is now the time for universities to adopt the video sharing platform TikTok?
26 Sep 2019BlogHow can universities get involved with the viral app that's such a hit with current and potential students?
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TikTok’s fate hangs in the balance in the United States
02 Apr 2024BlogTikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?
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What social media platforms do students use in 2023 to choose their university
09 May 2023BlogTikTok may be the top choice for social media entertainment but do students use it to research which university to apply to? And how do other social platforms compare?