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1. 

   10 things you need to know about TikTok in 2020

   09 Jan 2020Blog

   Is your university considering experimenting with TikTok to deliver digital marketing campaigns in 2020? This week we take a hands-on look at the platform

2. 

   Top 5 examples to inspire your university activity on TikTok

   10 Aug 2020Blog

   Creativity is thriving on TikTok and institutions are getting in on the act with more original and authentic content than ever before.

3. 

   TikTok’s fate hangs in the balance in the United States

   02 Apr 2024Blog

   TikTok is back in the hot seat and facing the prospect of a ban across the U.S. How important is the social media platform and how might universities shift their marketing activity to respond to a potential post-TikTok era?

4. 

   Top five university TikTok strategies to engage and recruit students

   15 Sep 2022Blog

   Higher education can no longer ignore the surging popularity and reach of TikTok if they want to keep their social media strategies current and on track. We look at 5 ways universities are using TikTok to their advantage.

5. 

   TikTok for Higher Education: the latest case studies and stats

   04 Mar 2021Blog

   In HigherEd, Tiktok's usage has matured a lot in the last 12 months. We look at the best ways to gain exposure and some great University & College case studies.

6. 

   TikTok faces a potential ban in the US and makes a move for educational content

   05 Aug 2020Blog

   Find out what might happen next and why TikTok is making a move for microlearning.

7. 

   Is now the time for universities to adopt the video sharing platform TikTok?

   26 Sep 2019Blog

   How can universities get involved with the viral app that's such a hit with current and potential students?

8. 

   What social media platforms do students use in 2023 to choose their university

   09 May 2023Blog

   TikTok may be the top choice for social media entertainment but do students use it to research which university to apply to? And how do other social platforms compare?

9. 

   The spring social media round-up: key trends and highlights to look out for

   14 Apr 2025Blog

   Spring is here, and so is a fresh wave of social media change. From TikTok’s fate in the US to universities departing X, our team has compiled the top ten developments you need to know about this quarter.