The meeting point for digital marketing in higher education

University of Cambridge: Bulletin Research on Instagram

The University of Cambridge do a pretty incredible job on social media. They have almost 400k followers on Twitter https://twitter.com/Cambridge_Uni , over 2 million followers on Facebook and a healthy 268k followers on Instagram. Their award-winning social media team consistently produce content that goes viral. Their recent tweet about their famed alumnus and faculty member, Professor Stephen Hawking, has received over 50,000 retweets.

There's so much to talk about when it comes to their social media and digital marketing but for the purpose of today's blog we're going to focus on their "Research Bulletins" series. A regular post on their Instagram, these bulletin style videos rack up thousands of views, while spreading the word about the university's research news. The video-slides contain research news headlines which are accompanied by eye-catching photographs.

On Facebook, the social team then break this video up into digestible chunks with further information and a link to the research article.

Similarly, on Twitter the team will share the image, tagging in the relevant researchers and institutions, again providing a link to the research article.

It's a simple idea but an effective one. It got us thinking about how easily other institutions could adapt this. It also shows how one piece of content can be adapted into multiple chunks of content depending on the platform and the audience. How do you display your research updates? Let us know in the comments below.

Tagged: research, stories

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