Powerful features built to improve your online performance

Our product is the driving force behind the digital marketing & recruitment success of thousands of higher education websites worldwide

Features Overview

TERMINALFOUR is a digital marketing product built for higher education by higher education.

Our global community of University Web, Recruitment, Advancement, IT and Marketing professionals have and continue to contribute to our roadmap, development plans and core product priorities.

See our core product functionality.

Content Management

Content Management Screenshots TERMINALFOUR
  • Extremely Easy To Use

    • Easily edit content using our WYSIWYG Direct Edit interface with just basic keyboard skills. Out of the office? Modern devices including tablets and smartphones are supported too.  

  • Content Migration Tool

    • Quickly migrate hundreds of websites in just days, easily control what content you want to migrate and even strip out the design before migrating. It couldn't be easier! 

  • Governance & Security 

    • Every step has been taken to guarantee the quality and security of your website is regulated from password protection to integration with security frameworks.

  • User Rights & Roles

    • Easily configure rights and roles to ensure that the right people are empowered in the right way. Grant access to a small section of a web page or give temporary user rights to visitors.

  • Multi Channel & Multi File-format Publishing

    • Publish a range of different content types to a variety of channels including websites, apps, social media and landing pages. With TERMINALFOUR, publishing and reusing content is a breeze. 

  • Workflow Approval

    • Give your organization the necessary tools to regulate the quality and accessibility of all published content with our easy-to-use, powerful and intuitive workflow engine. 

  • Version Control

    • Enjoy complete version control over content; lock content while being edited and return to earlier versions of content so if mistakes do happen we've got you covered.
  • Multi Lingual

    • Connect with prospective international students in their own language.  All UTF8 languages are supported with additional features included to help you with the translation process.  
  • Media Transformation

    • Publish videos, images and other formats instantly and save time and resources by cropping, resizing or enhancing images as you upload them to TERMINALFOUR. 
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  • Email Campaigns

    • Deliver rich and dynamic newsletters and marketing messages that are proven to help drive recruitment and increase funding.

  • Personalization

    • Benefit from best-practice e-commerce techniques by applying content rules based on a visitor's location, behavior, device or search terms to create content just for them.   

  • A/B & Variance Testing

    • Test and re-test your campaigns, calls to action, text changes and email subject lines and then decide what works best for you with our powerful A/B and Multi Variant testing software.

  • Landing Pages & Enquiry Forms

    • Easily create landing pages that integrate with emails, surveys and forms; set up marketing automation to execute ongoing campaigns.

  • Campaign Performance Dashboards

    • Easily create marketing KPI dashboards to measure campaign performance bringing together KPI data from numerous sources including CRM systems and Google Analytics.

  • Push to Social

    • Automatically release content to social networks such as Twitter, LinkedIn or Facebook to promote content on your website. 

Social media management with TERMINALFOUR
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TERMINALFOUR Marketing Dashboards Screenshots
  • Analytics

    • Give your users access to a central collection of reusable content assets, reuse content from other systems and enable users to easily crop and resize images.

  • Quality Control & Accessibility

    • Monitor the ongoing quality of all your online channels including broken links, website accessibility and other issues that could impact your organization's reputation.

  • Performance Dashboards

    • Track what courses aren't receiving applications and figure out how to solve it with our user friendly performance dashboards that integrate with existing analytics packages.

  • Social Analytics

    • Measure how your social media channels are performing and see what is driving traffic and conversions to your site. 

  • SEO Optimized

    • Create SEO rich content for your website with our handy built-in SEO checker and by having complete control over creating page titles and tags and meaningful URLs.

  • Poll Results

    • Engage website visitors, collect student feedback, measure trends and find out how to keep students coming back to your website with online polls and surveys. 

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Forms & Transactions

  • Easy Form Builder

    • Create smart and flexible forms in minutes with our simple drag and drop formula that will help you capture and convert as many leads as possible.

  • Support for Complex Logic & Security

    • Build sophisticated on-line forms including decision trees and advanced validation using a platform that focuses on security and data protection. 

  • CRM Integration

    • We connect the dots between your systems giving you the power to track every lead ensuring no enquries or revenue fall through the cracks. 

  • Payment Integration 

    • Capture payment details through secure, major gateways. TERMINALFOUR integrates seamlessly with all major gateways meaning making payments has never been easier. 

  • Campaigns & donations 

    • Increase donations by allowing you to create targeted campaigns through customizable, easy to use forms and email marketing. 

  • Automation

    • Capture data through Form Builder that can be automatically transferred to your CRM system ready for you to act! 

TERMINALFOUR Formbuilder Screenshot
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TERMINALFOUR Direct Edit Screenshot
  • Direct Edit

    • Improve content accuracy and promote brand consistency through Direct Edit. This powerful feature allows users to make changes directly from your website in a very visual way. 

  • Media Library

    • Give your users access to a central collection of reusable content assets, reuse content from other systems and enable users to easily crop and resize images.

  • Accessibility

    • Solve accessibility concerns before they become an issue with our solution that is fully compliant with WCAG, WAI-AA, ADA, DDA, ATAG or Section 508 standards.

  • Digital Brand Management (Page layouts & design)

    • End users can easily create entire websites with consistent style and navigation throughout without ever having to worry about CSS or HTML.

  • Standard Web Development Techniques

    • No need to learn new templating languages as all templates can be build using standard web development techniques including HTML, CSS & JavaScript.

  • Open Web Standards

    • Put an end to "one size fits all" systems. With TERMINALFOUR, you can easily integrate your solution with CRMs, student management systems and alumni management systems.

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  • Course Search

    • Help students find the courses and information they need with ease and accuracy. Content can be reused across multiple channels saving you time and resources. 

  • Events Calendar

    • Create customizable events calendars for students that link to mobile, integrate with external tools and are displayed in one handy calendar widget. 

  • Research Portal

    • Showcase all your research in one central and easy to find hub, reuse content elsewhere, pull in data from citations and host a powerful expert search.

  • People Finder

    • Catalog university connections from multiple departments into one location so students can find who they're looking for instantly. 

See our client success stories

Technical Features

  • Technical Architecture

    • Built with openness and flexibility in mind and based completely on open standards, TERMINALFOUR integrates with as many systems as you need to effectively manage your online eco-system. 

  • Scalability & Performance

    • Built with large scale higher education institutions in mind, TERMINALFOUR can easily handle thousands of websites, hundreds of users and large spikes in traffic. TERMINALFOUR Supports both dynamic and static publishing models.

  • Security

    • Ensure your university is in the safest hands possible by working a ISO 27001 certified company.

  • Cross Platform

    • Built to support Linux and Windows server environments and database systems including Oracle, MSSQL & MySQL. Uniquely TERMINALFOUR also supports numerous web development scripting languages including PHP, .NET, JSP and ColdFusion. 

  • Single Sign-on

    • Securely authenticate into TERMINALFOUR, a website or a portal using open standards such as Active Directory, SAML v2, CAS or Shibboleth.  

  • Hosted or On-Premises

    • Choose a deployment model that suits your organization.  TERMINALFOUR operates a 24/7 fully managed hosting environment for the application or your websites with guaranteed uptime levels.

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