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Getting the most from an advertising campaign or marketing initiative can often be about trial and error. How do you really know if you're getting the most return on marketing investment if the campaign isn't tweaked to see the impact on buyer or user behaviour based on small modifications? TERMINALFOUR Site Manager is equipped with the latest variant analysis capabilities to enable the modification and tracking of changes to specific marketing campaigns.
A/B testing allows you to measure the most successful variation of a page. This variation can be a subtle difference in text, colour, design or could be a very different structure. Using TERMINALFOUR Site Manager you can easily:
A/B testing allows administrators to optimise conversion metrics by publishing different content versions and testing their results. TERMINALFOUR Site Manager allows users to preview content, while forcing certain A/B output in the staging area.
A/B testing can be applied to:
The life cycle is as follows: