TERMINALFOUR Site Manager to power Specsavers websites in the UK, Ireland, the Netherlands, Sweden, Norway, Finland, Denmark, Spain New Zealand and Australia
TERMINALFOUR, Europe's fastest growing content management company, today announced that it has secured an international deal to power all Specsaver's websites with its TERMINALFOUR Site Manager content management system. The TERMINALFOUR solution will enable Specsavers to efficiently manage corporate brand sites across all international territories and to innovate new ways of interacting with consumers online. The first sites have already been deployed in the UK and New Zealand.
Specsavers currently operates in 10 countries around the world including the UK, the Netherlands, Ireland, New Zealand, Australia, Spain, Sweden, Denmark, Norway and Finland. Previously, each of the websites supporting these countries had been administered by a central web team. In order to foster integration and collaboration across all websites, Specsavers decided to invest in an enterprise web content management system to enable countries and departments to become responsible for their own content. TERMINALFOUR was selected to provide this service after a highly competitive global tendering process.
TERMINALFOUR Site Manager will enable Specsavers to clone the 'master' website across jurisdictions, while also allowing the flexibility to cater to individual country language, regulatory and cultural factors. The system also enables consistency in brand representation, while integrating with Specsaver's in-house customer relationship systems and streamlined online order processing. This includes an innovative 'try on our frames' option, which offers customers the ability to upload their image and superimpose glasses from the entire Specsavers range. Since the site went live, five million frames have been tried.
TERMINALFOUR Site Manager offers an ease-of-use that puts the power to publish back into the hands of the brand custodians including marketing, PR and other content providers. This allows Specsavers development team to redirect their skills to more strategic level IT activities.
Chris Corbin, Specsavers IT Accounts Manager, said, "The open source ethos behind TERMINALFOUR has given our developers the flexibility to integrate and customise every element of the project to our exact needs. As a result, Site Manager has expedited the project by removing the complexities and barriers to development, ultimately reducing lead times and driving down costs."
Piero Tintori, managing director of TERMINALFOUR said, "Specsavers has set itself a huge challenge in overhauling its global web presence, while still maintaining an interactive and engaging brand support and online shopping experience for its expanding customer base. The scale of the project is enormous and requires a strategic partnership with an enterprise web content management provider to make these plans a reality. We won the business based on our proven ability to deliver similar sized projects, our commitment to deadlines and on the flexible nature of our software."
-ends-
About TERMINALFOUR
TERMINALFOUR is a leading developer of 'out-of-the-box' enterprise web content management software. Its systems enable medium and large sized organisations to improve the delivery and communication of information through various channels including websites, personalised portals, intranets, extranets and emerging media. It is the number one supplier to third level education institutions in the UK and Ireland and to the public sector in Ireland and has implemented systems in the United States, Canada and the Middle East . Customers include the United Nations, IDA Ireland, the Office of Public Works (Ireland), the department of the Environment, Heritage and Local Government, University of Manchester, University College Dublin, University of Oxford, Element 6 and Specsavers UK. TERMINALFOUR recently achieved its eight successive appearance in the Technology Fast 50, with average revenue growth of 493% over five years. More information on TERMINALFOUR is available at www.terminalfour.com
About Specsavers
For the past seven years it has been voted Britain's most-trusted brand of opticians by Reader's Digest. The current straplines 'Number One Choice For Eye Tests and Number One Choice For Contact Lenses ' reflect its position as market leader. Specsavers has a spectacle range of over 2,000 size and colour options, starting from £25 through to £169. Their own lens manufacturing laboratories - three of the largest in Europe, supply the latest high-tech lenses in volume at the lowest possible cost. All Specsavers frames come with free Single Vision Pentax lenses as standard.
Specsavers is also the retail market leader in contact lenses, with it's own brand of easyvision monthly and daily disposable lenses and has also driven the use of continuous-wear lenses. Currently one out of every three UK contact lenses wearers chooses Specsavers. Furthermore, Specsavers is the largest provider of home-delivery contact lenses in Europe through its Lensmail service. The company continues to expand. From just two staff working at that table-tennis table, there are now more than 500 based at Specsavers' headquarters in Guernsey. The company has more than 1000 stores around the world and it has also successfully entered the hearing aid market with its Hearcare brand.
Media enquiries:
Seán Walsh
