Combined Content Management and Marketing solution allows customers to roll-out digital marketing campaigns quickly and fine-tune to maximise response. Initial joint customer projects already started. TERMINALFOUR continues to grow its global partner network.
TERMINALFOUR, Europe's fastest growing content management company, and Different Digital, a UK creative agency, today announced a partnership to target the UK's commercial website market. Together, TERMINALFOUR and Different Digital are able to provide a combined solution to deliver a powerful content management and marketing engine aimed at accelerating the adoption of digital media onto company websites.
In the UK, TERMINALFOUR is already the market leading provider of web content management (WCM) technology for the higher education sector and it is increasingly winning business with multinational corporations. Different Digital is also very strong in these sectors and is recognised as a ‘rising star' in the digital media and marketing space, as shown by a 400% growth in its digital division in the last 18 months.
Websites are now the cornerstone of integrated marketing strategies and there has been an exponential growth in the volume of online marketing content. Brand and marketing managers alike are increasingly driving the online agenda and that was a key factor in TERMINALFOUR's choosing to partner with a marketing agency.
The integration of TERMINALFOUR's web content management system with Different's digital marketing service will allow companies to expedite the move to online communications. It will also allow new digital marketing campaigns to be deployed quickly and fine-tuned in real-time to maximise response.
Nick Salloway, head of digital, Different, said, "The ability to leverage TERMINALFOUR's technology and experience will give us a serious competitive edge as we penetrate the growing digital media market across the UK. We are already implementing our first major project using the TERMINALFOUR Technology"
David Miller, chief operating officer of TERMINALFOUR, said, "Different Digital proved to be a perfect partner for TERMINALFOUR as we continue to grow our market share in the UK. This partnership has already resulted in our first joint customer and we are jointly working on a number of new opportunities."
About TERMINALFOUR
TERMINALFOUR is a leading developer of ‘out-of-the-box' enterprise web content management software. Its systems enable medium and large sized organisations to improve the delivery and communication of information through various channels including websites, personalised portals, intranets, extranets and emerging media. It is the number one supplier to third level education institutions in the UK, with 30% of the top fifty universities now clients, as well as being the public sector leader in Ireland. Customers include IDA Ireland, Shannon Development, the department of the Environment, Heritage and Local Government, University of Manchester, University of Oxford, the United Nations and Tesco. TERMINALFOUR recently achieved its sixth successive appearance in the Technology Fast 50, More information on TERMINALFOUR is available at www.terminalfour.com
About Different Digital
Different Digital is part of Different Limited, an award winning advertising and marketing agency with offices in London and Newcastle. The agency specialises in integrated marketing solutions to a diverse and high profile range of clients including One North East, Glasgow Calendonian, Sunderland and Hertfordshire Universities, Sage, AOL, Proctor & Gambol, the NHS and the COI.
